Platform strength, contained
We keep Shopify's operational depth without inheriting its visual gravity. The brand owns the interface; Shopify handles the transaction spine.
Shopify Plus is the transaction core. Arthage turns it into a controlled commerce system: exact interface, resilient checkout, native conversion mechanics intact.
Volume under pressure
Checkout, inventory and market flows are engineered for campaign load. Traffic spikes should expose demand, not infrastructure weakness.
Native conversion preserved
Shop Pay, accelerated checkout and platform behaviour remain untouched. We remove visual compromise without damaging the mechanics that close revenue.
Headless Shopify Plus
When the theme becomes the constraint, we separate presentation from commerce. A headless interface unlocks exact layouts, faster delivery and independent release cycles while Shopify Plus remains the operational core.
Exact interface control
Every page, state and transition is authored for the brand. No theme geometry, inherited sections or approximation.
Performance under demand
Edge caching, controlled rendering and lean data paths protect response time at campaign scale. Conversion cannot depend on quiet traffic.
Deliberate integration
Apps, APIs and custom services receive explicit ownership and boundaries. Redundant logic is removed before it becomes permanent operating cost.
What's included
- Custom storefront on Shopify Storefront API
- Commerce engine — static builds, routing, 100+ accessible components
- Optional external CMS with visual editing, live preview
- Multi-market: languages, currencies, localised content
- Native Shopify checkout with Shop Pay, Apple Pay, Klarna etc
- E-commerce tracking, SEO, structured data
- Accessibility compliance
- Arthage intelligence — development agents, translations and automations
Liquid Storefront
Not every brand needs a headless system. When the operational shape is simple, a custom Liquid build gives speed, editorial control and lower maintenance without falling back to a purchased theme.
When Liquid is correct
The catalogue is contained, markets are few and the team needs direct admin control. Liquid becomes the cleanest system when the business does not require distributed complexity.
Blank canvas only
We do not reskin purchased themes. Every Liquid storefront starts from owned structure, then receives the same typographic and interaction standards as a headless build.
Migration path protected
If the business outgrows Liquid, the system can move into headless without burning the brand, content model or commerce data beneath it.
How we work
Commercial Mapping
We map catalogue shape, checkout pressure, markets, content ownership and operational limits. The architecture is selected from constraints, not preference.
Interface Build
Design and development move as one track. Every template, state and transition is implemented against a live commerce system, not a static mockup.
Operational Scale
After launch, changes are measured against speed, conversion and maintenance cost. Expansion becomes a controlled release path, not a pile of exceptions.
